The Poverty of the Rich

I read an interesting poem in a new book I just bought called, "The Church and Poverty in Asia" edited by Lee Wanak. The book opens with this poem.

If you want to help the poor, you must disciple the rich.
If you want to help the rich, you must understand their poverty.
If you want to help both poor and rich, you must believe in the abundance of Christ.

Focusing for a moment on the second line, "what is the poverty of the rich?" Are the rich in anyway poor? If so, in what ways are the rich poor?

What do you think?